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EMAIL MARKETING

REACH YOUR MARKETING GOALS FASTER

WHY EMAIL MARKETING?

A cost efficient way to leverage your most valuable marketing assets: your growing audience. Connecting with leads and customers from the past to remarket your products and services or send business updates.

WHAT IS THE PROCESS?

We will schedule a discussion with you to understand your goals and create your email strategy, design and content. A test email will be supplied to you for review and feedback prior to being scheduled. You can supply an email list or we can assist with sourcing contacts from an information email inbox for your business. Finally, we will share your email results and benchmark them against industry standards to determine the success of your communication.

 

THE EMAIL MARKETING SERVICES YOU NEED

Do you need to communicate business updates to your customers and win your customers’ trust during these times? Thoroughbred Marketing Group is available to assist with creating business update and lead generation emails to those contacts already sitting in your inbox. We know time is your most precious resource. You shouldn’t have to waste it fussing with designing and sending emails, let us do the work for you.

 

CONTACT US FOR DETAILS

Yes, we will design and distribute emails starting at $400. No contract, no commitment. 

Easily and cost effectively communicate to your customers and past leads. We will custom design a high quality email to send to your contacts. We are experts in email marketing best practices plus design, execute and analyze your results to help your business grow.  

REASONS WHY EMAIL MARKETING SHOULD BE PART OF YOUR STRATEGY

1. Stay in contact with your audience through retargeting marketing
Emails have the ability to keep your customers informed. Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that you are thinking of them. This email can be as simple as saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has been going on here in recent weeks.” Those that have signed up to your email list have already made a commitment to receive these notes. So they will likely enjoy these emails (as long as you give them something worth reading) and it will boost engagement with your customers.

 

2. Reach customers in real-time
54% of all emails were opened on a mobile device. This is significant and should come into play when planning any marketing strategy. More and more consumers are using their mobile devices to access not only emails but all other types of media and information. Not only that, well-designed emails produce higher conversion rates on mobile than any other medium. Hit ’em on the go!

 

3. People engage with emails
For a long time now, over 40 years actually, email has been a form of communication. As the years have gone by, email has fast become one of our main choices of communication. We have all been groomed to reply to an email in some fashion. Whether it is to reply, to forward, click through to something else embedded within the email, delete, or to buy something, or to sign up. We tend to do something with the email. Knowing this, you can use email to drive people to your website, to pick up the phone and call or any other call to action. In fact, over 25 percent of sales last year were attributed to email marketing.

4. Our email marketing with Flodesk is easy to design and measure

We’ve done Mailchimp and Convertkit, our marketing partner Flodesk offers the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click through rates, and open rates. This gives you a better understanding of how your email campaigns are working, which ones to tweak or which ones to get rid of altogether. These metrics should not be ignored. They are an important part of your internet marketing campaign as a whole. While there are various studies and surveys that present “optimal” numbers to aim for, it all depends on your industry and target audience. If your customers not only want but expect daily emails, you better provide them. However, sending too many emails to consumers who don’t want more than one a week will see your unsubscribe rate increase. It’s all about knowing your customers and providing valuable content.

Honestly, why we love Flodesk? it’s an affordable email marketing partner that has the best responsive design technology to create not only functional mobile and desktop emails but beautiful emails with engaging call to actions. Is it worth the switch? Yes, with unlimited subscribers and emails plus the ability to save 50%. That’s paying just $19 a month for distributing emails. Compare that to $299/month for unlimited emails with mailchimp. Yes, they charge you more for growing your email list. 

 

 5. Allows for targeted messaging

Now let’s talk about the importance of email marketing when it comes to lead nurturing – sometimes referred to as email lead marketing. The main idea here is that your potential customers are at different stages of the buying cycle. Some may be in the consideration stage, while others may be at the research and compare stage, and even others in the ready-to-purchase stage. Creating buyer personas can help you determine what kind of content to create for each step.

Segmenting these customers into appropriate email marketing lists helps businesses target these groups more effectively. Customers need information to move them to the next buying cycle stage; pushing the right content can do just that. It’s all about moving these prospects down your sales funnel – not as quickly as possible, but as efficiently as possible.

6. Increase brand awareness

Nope, social media isn’t the only platform that helps a company’s brand awareness. Possessing a customer or prospect’s email address means one thing: they showed a level of interest in your business. Email marketing gives you the ability to increase that interest level, that brand awareness, by staying top of mind.

This doesn’t mean to send four daily emails to every single customer. That’s actually a great way to get customers to hate you… Instead, try some email marketing that promotes your activeness in the local community. Too many times companies try to sell, sell, sell their products via email marketing, and completely ignore the brand awareness factor. By doing so, they’re also prohibiting the ultimate possibility of building customer trust and adding a sense of personality to their brand.

 

7. It’s timely

Speaking of sell, sell, sell…

Yes, one of the benefits of email marketing can be to sell your services and products, if you approach it in the correct fashion. It’s important to use all the customer data and information you can. Sending customers a special offer after they contacted you, or letting them know their favorite dish is half off is much more effective than simply sending them a menu.

This email marketing strategy also can incorporate seasonal offers, allowing you to promote a holiday special or an annual sale. Be sure to create a sense of urgency for any offer – customers are much more likely to purchase when a deal is ending soon.

 

8. Everyone (almost) uses email

A Hubspot survey states that 91% of consumers use email. That alone should be enough to convince you to explore the tool. Unless your industry accounts for the remaining 9% (hint: it doesn’t), email presents an incredible opportunity to reach customers. Not only can you provide them with discounts, specials, new products and more, they can share and forward those emails to anyone they’d like. A good email marketing strategy is to encourage customers to share offers as much as possible. Remember brand awareness? Email is especially huge in the B2B world as it accounts for the most prominent form of communication for 73% of businesses. 

THE SERVICES YOU NEED

They have improved my marketing both in quality and cost. They are driving quality leads to my business, not just any leads. My ROI is higher than I thought possible. It is been a pleasure the work with them and I am confident that I have found a long term business partner. Could not be happier. They truly are professionals.

Andrew O.

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